Matt Roche, our CEO, and guest speaker Mary Pilecki, ForresterVP and Principal Analyst, sat down to discuss all things customer-led growth. Watch this video to learn:
- The impact Forrester has seen at brands with customer-obsessed growth strategies
- Why big tech isn’t always the best marketing tactic to deploy
- What you should measure to understand the long-term enterprise value of your customer base
- The three journeys customers take with your brand: transactional journey, engagement journey, and advocacy journey
- How incentives can steer transactions and emotional connections
- Where to implement customer-led growth strategies in the customer journey
- How to use customer-led growth marketing to test, learn, and grow
Ready to explore how Extole can support your customer acquisition programs? Request a demo today!