There’s no denying 2020 completely shook up consumer habits — and forced DTC brands to change the way they market…
4 Tips To Boost Your Financial Services Marketing Strategy
Use proven psychological tactics to earn consumers’ confidence and turn them into ambassadors for your brand.
Referrals Cards: The Best Kept Secret for Great Word-of-Mouth
Consumer needs are constantly changing, but one thing remains clear: your customers make major purchasing decisions based on recommendations from…
4 Tips to Supercharge Your Growth Marketing Tool
“Growth” is one of the biggest marketing buzzwords these days, with an endless array of ideas promising to make your…
5 Reasons Why P2P Marketing is the New Influencer Marketing Trend
The development of influencer marketing is a bit like the evolution of a Pokémon. As a lowly Charmander becomes a…
How Brooklinen Used Direct-to-Consumer Marketing to Build a Bedding Empire
Brooklinen’s tagline as “the Internet’s favorite sheets” rings more true than most taglines. From 2014 to 2019, the Brooklyn-based bed…
Glossier marketing: How the beauty brand used word-of-mouth to shake up the industry
Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.
8 Ways to Test Your Customer Referral Program to Help Maintain Effectiveness
Once you launch a customer referral program, don’t let it run indefinitely without any changes. Just like you test ads…
4 Ways to Boost Loyalty Programs with Refer-a-Friend
Four ways to turn your loyalty program into an advocacy machine that refills the top of your funnel.