Digital Tactics for Customer Acquisition.
Gigaom Research surveyed 300 U.S. digital marketers to learn what tactics they use for brand awareness, customer acquisition, conversion and retention. They found email is the go-to tactic and referral marketing drives at least 35% of new customer acquisition for nearly half the marketers who use it. Says Gigaom: “If you are not spending on referral marketing, you’re making a mistake.”
